Reach and performance from one partner.

Gear, spirits, sneakers, automotive and sport. A three-time national champion who can demo your product on a trade show floor, headline your activation, and produce the content afterwards — for an audience that is already watching DJs.

Check availability Watch her play Based in Toronto. Travels worldwide.

NAMM Trade show showcase performance

Pioneer DJ Product showcase performance

120,000+ followers 207,300 on TikTok over a 60-day window

Three-time champion DMC Canada, 2022, 2023 and 2024

Five ways brands work with her.

Most partnerships combine two or three of these. Send the brief and we will come back with a rate and availability.

Trade show and product demo

Booth performance and hands-on demonstration for gear and audio brands. She can actually explain the product, because she competes on it.

Event activation

A performance built around your brand moment — launch, pop-up, hospitality suite or festival stage. She draws a crowd to the activation rather than playing to an empty one.

Ambassador terms

Longer-term association with defined deliverables: appearances, content, credits and exclusivity where you need it.

What it looks like when a brand puts its own name on it.

Two pieces AlphaTheta and Pioneer DJ published on their own channel. Press play on either one and it opens full size, without leaving the page.

A full performance for AlphaTheta and Pioneer DJ

Published by AlphaTheta and Pioneer DJ USA on their own channel: a full performance on the DJM-S11 mixer and PLX-CRSS12 turntables. This is what a gear partnership looks like when the brand is happy to put its own name on the result.

AlphaTheta / Pioneer DJ USA Video by AlphaTheta / Pioneer DJ USA Watch on YouTube

Product showcase · AlphaTheta / Pioneer DJ

The battle setup, played by someone who competes on it.

A full-length performance AlphaTheta published to its own channel, built entirely on Pioneer DJ's flagship scratch rig. No voice-over is needed, because the product is doing exactly what it was designed to do in the hands of a national champion.

DJM-S11: Two-channel, four-deck battle mixer for rekordbox and Serato DJ Pro. 4.3-inch touch screen with Touch FX, large performance pads, and the strengthened MAGVEL FADER PRO crossfader.
PLX-CRSS12: Hybrid direct-drive turntable. In Digital Vinyl mode it controls software without a tone arm, so the needle cannot skip however hard she scratches; switch to Analog and it plays records normally. Battle-style layout, four performance pads, OLED display.

What the brand got: long-form content of its hardware in real use, a credible endorsement it published itself, and footage it can keep using.

Pioneers of Hip-Hop: Step in the Arena

Episode two of AlphaTheta and Pioneer DJ’s documentary series on hip-hop’s foundations. The link opens at her segment.

AlphaTheta / Pioneer DJ USA Video by AlphaTheta / Pioneer DJ USA Watch on YouTube

Brand documentary · AlphaTheta / Pioneer DJ

Featured in a brand's own story of hip-hop.

Pioneers of Hip-Hop is AlphaTheta's documentary series on the culture behind its equipment. Episode two, Step in the Arena, is about battling, and it puts her in the same episode as DJ Craze, three-time DMC World Champion. The link opens at her segment.

What the brand got: cultural credibility. A gear company telling hip-hop's story needs the people the scene already respects, and that is the role she plays in it.

The media kit.

Audience figures from her own analytics, not estimates. Captured September 2026. Net rates on request.

Reach

120,000+ Followers across platforms

207,300 Likes across her TikTok videos

92% Male audience, weighted 35 to 54

6 Countries driving the majority of reach

By platform

Instagram78,121followers

TikTok36,800followers

YouTube2,180subscribers

Twitch3,500followers

Where her audience is

United StatesHouston · Dallas · Austin · San Antonio · New York · Los Angeles · Chicago
CanadaToronto · Montreal · Vancouver · Calgary
BrazilSão Paulo · Rio de Janeiro
United KingdomLondon
FranceParis
South AfricaJohannesburg · Cape Town

The full media kit

Reach by platform and by country, demographics, performance video and her competitive record, on one page you can send on or save as a PDF. No form, no gate.

Open the media kit

Photography and bios

Hi-res images with credits, the logo pack and three bio lengths are on the press page. Net rates on request — we quote per brief.

Open the press kit

Selected brand work.

Showcases and activations. Brand names publish only where we hold written permission.

Trade show showcase

Anaheim · 2023
Product showcase

Toronto · 2023

AlphaTheta and Pioneer DJ USA published a full performance featuring her by name on their own YouTube channel: youtube.com/watch?v=nfMHkJ2eit0

What brands and agencies ask.

What kinds of partnership does she take?

Gear and audio, spirits, sneakers and apparel, automotive and sport. Formats include trade show demos, campaign shoots, ambassador terms, event activations and content series. She has performed at NAMM and in Pioneer DJ showcases.

Who is her audience?

Skewed male, 35 to 54, and substantially outside Canada — the United States, Brazil, France, the United Kingdom and South Africa lead. That is a DJ-gear and culture audience, not a local-events audience, and it is the right fit for product and lifestyle brands rather than regional retail.

Can you produce content as part of the deal?

Yes. Short-form performance content is what grew the account, and it can be produced against your product and your posting schedule as part of the agreement.

Do you work through agencies?

Yes, routinely. Send the brief, the flight dates and the usage terms you need and we will come back with a rate and availability.

Is there a media kit we can circulate internally?

Yes — the media kit is a single page you can send on or save as a PDF: reach by platform and by country, demographics, performance video and her competitive record, each figure carrying the date it was captured. No form, no gate. Net rates on request.

Check her availability.

Tell us the date and the room. We reply within one business day with availability and a quote.